Coming to a Web browser near you--a giant user-generated simulation of the world's oceans.
Known as theBlu, the huge collaborative project is the first effort from Wemo, a startup built by a series of Hollywood veterans including Academy Award-winning animator Andy Jones, as well as MIT Media Lab director Joi Ito. The idea? To let 3D artists design and model many of the creatures of the deep, and to invite everyday users to explore and learn about the digital sea, and to collect--and buy--the artists' creations. TheBlu launched Tuesday.
Ultimately, Venice, Calif.-based Wemo intends to use its "… Read more