waze

Why Facebook would buy Waze: To fight Google for mobile search

Rumors that Facebook is in late-stage talks to buy Waze for as much as $1 billion have many wondering if the social network's next great ambition is to tackle the maps and navigation market. Maybe -- but only because maps would be Facebook's best way to route around Google and make money from mobile search.

Founded in 2007, Waze makes a navigation application for iPhone and Android used by roughly 45 million people. The app's mapping service is powered by the people who use it. Waze ingests all types of location data as shared, either implicitly or … Read more

Facebook reportedly in talks to buy Waze for $1 billion

Facebook may be aiming to spend anywhere from $800 million to $1 billion to acquire Waze, an Israel-based company that offers a socially informed GPS app for drivers.

Talks reportedly kicked off six months ago, according to Israeli business-news site Calcalist, which says that due diligence is currently under way. This would mean that the two companies are checking each other out before signing on the dotted line. The two also have signed a term sheet, or an agreement in principle on the sale, according to Calcalist.

An agreement sounds like it could be close. However, sources close to Waze … Read more

Location information to make mobile ads more valuable

NEW YORK--Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday.

In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users' GPS location information to help tailor advertising.

Spilman said that this kind of advertising is very powerful to brands.

"Location is important because we know where you are, and when you are doing something," she … Read more

Apple and Waze? Not happening after all

Apple has no plans to acquire Waze, a maker of social-navigation apps, despite earlier reports suggesting a deal was in the works, CNET has learned.

A source familiar with Apple's thinking has told CNET that reports that Waze would be acquired by the iPhone maker are completely "fabricated." The person told CNET that Apple has no plans to acquire Waze, and discussions are currently not being held between the companies.

Yesterday, TechCrunch cited its own sources, who claimed to have knowledge of negotiations between the companies. Those sources told TechCrunch that Waze was hoping to net $750 … Read more

Map this: Apple in talks to buy Waze for $500M, report says

Update 10:51 a.m. PT: A source has confirmed to CNET that Apple has no plans to acquire Waze. Click here to read the full story.

Apple and social-navigation app maker Waze might soon come to terms on a lucrative deal for the startup.

The iPhone maker is in talks to acquire Waze, TechCrunch is reporting today, citing sources who claim to have knowledge of the negotiations. Those sources say that Waze is looking to net $750 million in the deal, but Apple is so far only willing to offer $400 million in cash and an additional $100 million … Read more

iPad Mini, 4th-gen iPad reviews

While CNET's New York office works to get power back after the storm, we're bringing you the Update show from our San Francisco office. Wednesday's top tech stories include:

- Apple judgement day: Read CNET's reviews of the iPad Mini and the latest full-size iPad. The Wi-Fi versions of the Mini and updated iPad arrive in stores on Friday.

- Give 4G connection to an iPod Touch with a $99 Freedom Pop sleeve.

- If you're buying the deluxe Wii U game console bundle, Nintendo has a perk for downloading games: 10% of every dollar … Read more

Crowdsourced navigation app Waze gets more social

Popular navigation app Waze rolled out an update with new social capabilities that makes it easer for users to find out where their friends are.

Version 3.5 of the app boasts a new design throughout, and it adds capabilities such as being able to see friends driving in a user's direction. It also makes it easy to share updates about ETA, as well as pick up friends and set spots to meet.

In addition, the app -- updated for Android and iOS -- now allows users to sign in via Facebook, send private messages, and look up useful … Read more

Few seem to heed Tim Cook's directions on mapping apps

For developers, getting noticed is more than half the battle.

At a time when the big operating systems have more than half a million apps available for sale, developers have an increasingly hard time breaking through. A whole industry has sprung up around "app discovery," offering developers ways to promote their work to an audience that likely wouldn't find them otherwise.

In such an environment, recommendations are essential. And it's hard to imagine a more valuable recommendation than a personal endorsement from the CEO of the world's most valuable technology company.

But less than a … Read more

Five free and mostly free iPhone navigation apps

Although there was much anticipation of Apple's native navigation app for iOS 6, reports of its performance revealed many flaws. If Apple Maps is not everything you had hoped, fear not, there are alternatives. Other companies have been doing navigation a lot longer than Apple, and their apps show much more refinement. Most are basically free, but you will need to pay a little for features such as voice prompts, traffic data, and downloadable maps.

Here are five free, or mostly free, iPhone navigation apps. … Read more