visible measures

Lady Gaga first to hit the online-video billion

The creative director for an image line at Polaroid was on Wednesday named as the first to achieve 1 billion views online.

Did this creative director remove clothes before achieving such astonishing Web fame? Why, yes. This creative director once removed all clothing and replaced them with plastic bubbles for a magazine cover.

Did the shareholders know? Perhaps only one or two. For this creative director is the sprightly alleged homage queen to, well, Queen, Bowie, and Madonna: Lady Gaga. Your (oh, yes, I'm blaming you for this) Fair Lady is quite an aficionada of tech, having wafted through CES earlier this year … Read more

Microsoft vomit ad more than half of campaign's views

Vomit throws up viral views.

At least that is the conclusion of the strangely anal examiners of viral video at Visible Measures.

Perhaps some of you may have avoided the splashback from the Internet Explorer 8 vomit ad, featuring a husband, a wife, and former Superman Dean Cain.

The ad was slipped online and was pulled shortly afterward, as some people thought watching a housewife throwing up in the kitchen after seeing something untoward on her husband's laptop was not entirely edifying.

However, the Visible Measurers have offered some pleasantly risible measurements.

Apparently, 57 percent of all the views … Read more

Webware Radar: Opera browser gets geolocation

Opera, announced Thursday that it has inked a deal with Skyhook Wireless that will bring geolocation to its browser. According to the company, those who download the geolocation-equipped Opera browser will be able to share their location with any site that supports it and get information about related products and services in their area.

Skyhook played an integral role in making the geolocation possible. The company's Wi-Fi Position System makes it possible for any computer or mobile phone with a wireless adapter to be located.

In conjunction with the release of a new Opera build that supports geolocation, the … Read more

Data overload for video ads: Liquidus, TubeMogul, and Visible Measures

Video advertising online is certainly becoming more common, but it's still difficult to get a good handle on exactly the kind of impact those types of ads are having.

Three companies came to Demo to push their individual strategy on how to improve the placement of video ads and the information gathered about them.

Liquidus: This 6-year-old Web marketing company has come up with a quick way for digital cable providers to produce and push video classified ads to the Web and TV screens via video on demand. Liquidus' video publishing platform aggregates video ads from a variety of … Read more