Walt Disney Co. and Sony Pictures Entertainment are testing out a new way for people to watch the latest films.
The companies are offering consumers in South Korea the opportunity to rent films in-home that are currently running in theaters. According to the Wall Street Journal, which was first to report on their move, Sony offered "Django Unchained" three weeks after it premiered in theaters. Disney's "Wreck-It Ralph" and "Brave" were also made available weeks after their theatrical releases.
Film studios have for years attempted to find the right balance between getting people … Read more