undrip

Startup pitches post-JOBS Act: Pump up the volume

Here's one likely outcome of the JOBS Act that passed the Senate last week and is on its way to becoming law: The noise from startups vying for investor attention is going to go up.

Maybe way up.

A key provision of the Act makes it okay for a company to publicly talk about the fact that it's raising money -- something that, while often ignored, has been a lingering threat among the booming startup world. When the rule barring general solicitation goes away, any hesitancy to hawk one's business will vanish.

How could that play out? … Read more