After getting a regulatory win in California, Uber is ready to push for growth in the southern part of the state. Uber's ride-sharing service UberX announced Thursday that it's temporarily cutting its fares by 30 percent or more in Los Angeles and San Diego, in hopes of increasing rides.
The price cuts -- 30 percent less in Los Angeles and 37 percent less in San Diego -- will last for the next two weeks. If there is a substantial increase in rides, UberX will make the lowered fares permanent, according to Uber spokesman Andrew Noyes.
He said the … Read more