tubemogul

Data overload for video ads: Liquidus, TubeMogul, and Visible Measures

Video advertising online is certainly becoming more common, but it's still difficult to get a good handle on exactly the kind of impact those types of ads are having.

Three companies came to Demo to push their individual strategy on how to improve the placement of video ads and the information gathered about them.

Liquidus: This 6-year-old Web marketing company has come up with a quick way for digital cable providers to produce and push video classified ads to the Web and TV screens via video on demand. Liquidus' video publishing platform aggregates video ads from a variety of … Read more