truemors

Did you hear... Truemors doesn't suck

When former Apple evangelist Guy Kawasaki launched Truemors two months ago, the site was not well-received. The quality of the user-generated content on the site was low. The U.K. tech site The Inquirer called it the "worst Web site ever discovered."

But it's been a while, and the site has improved. Although Kawasaki is using the site as an example of what can be done on the Web when your personal brand is high and Web developers are cheap -- he says, "You can do a stupid thing for $12,000. Life is good!" … Read more

New Tech Meetup: From Talking Llamas to Taming Teamwork

I'm sitting on the exquisitely uncomfortable benches in the San Francisco Metreon, listening to companies at the New Tech Meetup give their pitches. Two of them we've covered recently: AdPerk and Truemors. The news about Truemors: a Facebook port is forthcoming. The other three companies are also worth some bits:

Blabberize is a freaky little product that makes Monty Python-like animated graphics of faces from photos you upload. Then you upload a recording of your (or someone else's) voice. It syncs the audio or recorded speech to the moving mouth. Good for a laugh. Likewise the pitch. … Read more

The truth behind Truemors

"You can do a stupid thing for 12 grand. Life is good!" So says Guy Kawasaki, founder of the gossipy site Truemors, keynoting here at the Launch Silicon Valley event today. He's pitching his startup in a backhanded way, running down some numbers behind his launch. Here are a few of them:

0: Number of business plans written (editorial note: it shows)

0: Number of VC meetings taken

$0: Marketing budget

$4,500: Total cost of software development ( Electric Pulp)

$399: Cost of logo design ( Logoworks)

$1,115: Cost of registering domains (55 in total)

1.5: … Read more

Kawasaki's Truemors: Dollars and sensibilities

Guy Kawasaki's start-up Truemors debuted last month to mixed reviews. The site, designed to combine gossip with social networking, was beset by spam, and many doubted whether there was a viable business model.

Now Kawasaki, who came to fame as an "evangelist" for Apple has broken down exactly how much time, effort and money it took to set the site up. As it turns out, he says, for $12,107 and 7.5 weeks of labor, you too can have a Web 2.0 business.

Kawasaki says the point is that new technologies have made it that … Read more

Rough start for Truemors site

Truemors, a new social information site from former Apple evangelist Guy Kawasaki, went live this week, but has suffered some early growing pains.

The site is sort of a combination of Twitter and Digg; users can phone, text or e-mail in rumors, and they're posted to central page. Then other users can vote them up or down.

While the launch of Truemors was widely anticipated, opening day didn't go entirely well. Spam posts quickly appeared on the main site, and bloggers wondered whether its lack of focus would hinder its ability to find a community.

Blog community response: … Read more