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Data as a business philosophy

If there is one thing that startups can learn from the rise of Facebook it's that making sense of data you collect is where the money is.

Lots of companies collect data and do nothing meaningful with it. But thanks to new tools and the realization that knowing more about what your users are doing is the way to monetize, there are plenty of opportunities to take advantage the information collected.

In case you've been living in a cave, Facebook has filed to go public at an enormous valuation, based largely on the fact that the company has … Read more

'Customer success' VP role: To reduce SaaS churn

Consider the old adage that it is harder to attract new business than to retain current clients. This is especially true with companies specializing in software as a service, or SaaS, where it might make just as much sense to focus on retaining (and garnering new revenue from) current customers as it would be to focus on gaining new customers.

As a result, there's a new seat at the executive table that could rival the importance of the traditional "vice president of sales" role: enter the "VP of customer success."

Thinking Out Cloud blogger Geva … Read more

Totango set to enhance SaaS sales tools

As enterprise users grew tired of installing massive suites of on-premise customer relation management software and Internet-oriented businesses began to rise, Salesforce.com came along and turned hosted applications, or software-as-a-service (SaaS), into a multi-billion dollar market.

Following in Salesforce's wake came lead-nurturing tools like Constant Contact, Eloqua, HubSpot, and Marketo that have attracted hundreds of millions of dollars in venture funding, and have ostensibly added value to their customers' relationship.

This week we see the launch of Totango (pronounced like "to tango"), which bills itself as a "real-time customer usage analysis platform for software-as-a-service (SaaS) … Read more