Manage updates with the Download AppMitsubishi Live Drive campaign nabs new world record
Mitsubishi rallied nearly 5,000 drivers from all 50 states, over 11 days, to participate in a massive virtual test drive of a robotically equipped Outlander Sport.
The event, dubbed the Mitsubishi Motors North America Outlander Sport Live Drive Campaign, ran from November 1 to 11. The Guinness Book of World Records confirmed that Mitsubishi achieved a new world record for the farthest distance driven in 24 hours by an online-controlled vehicle--91 miles.
"With almost 5,000 test drives, this program has gained wide acceptance from our dealer body, consumers, and the general public, not only improving brand awareness, … Read more
