tmz

It's like a splashy celebrity drama: according to PaidContent, AOL subsidiary TMZ.com will no longer use AOL to sell its ads and instead will be taking those operations in-house. Television ads will be handled through Telepictures, the Time Warner division that teamed up with AOL to launch TMZ in the first place.

The reasoning, according to PaidContent, is that the Hollywood news and gossip site--which was the first to break the news of Michael Jackson's death--has simply gotten too big for AOL's Platform-A technology. TMZ has been one of AOL's foremost success stories of late, … Read more

Most folks don't want to admit it, so I'll lead the charge: I can't get enough of celebrity gossip sites.

Each day, I'll surf to my favorites and find out everything I wanted to know about Paris Hilton, Britney Spears, and other celebs. It's my guilty pleasure. And by the looks of things, especially if we are to believe a post written by Perez Hilton's founder, which claims his site had 13.9 million page views Monday, I'm not alone.

So let's take a look at some of the prominent celebrity gossip sites across the Web and find out why they're so intriguing.

Defamer Although Defamer was originally a separate entity under the Gawker Media umbrella, the company's founder and CEO, Nick Denton, announced recently that the site would become a section on Gawker.com to streamline business operations. And although it's not the most popular of the celebrity gossip sites, it's still worth visiting.

The content on Defamer is interesting, but I've found that it tends to be a little late in its reporting, and it's not nearly as compelling as sites like TMZ or Perez Hilton. In fact, despite its name, Defamer is decidedly "nicer" than the competition, and its tries to be more news-oriented than some sites that simply post pictures and comment on the way a particular celebrity looks.

I don't mind that Defamer has chosen to go that way, but as a major Perez Hilton fan, I enjoy the occasional snark.

Perez Hilton If you haven't been to Perez Hilton to find out all the juicy details on A-list celebs like Angelina Jolie or D-list celebs like LC (Lauren Conrad) from "The Hills," you probably haven't spent enough time on the Web. Believe it or not, this site is, in its own strange way, a Web institution.

Rather than posting videos, a la TMZ, Perez Hilton boasts some of the funniest and most eye-popping stories on celebrities anywhere on the Web. The site is filled with pictures Perez finds of celebrities living their daily lives, which are then edited to include mean-spirited or (at times) nice comments. That said, many of the edits made to the pictures by Perez are adult in nature, so it's best if you read this blog when the kids are asleep.

Perez Hilton has been around for years, and the site's founder, Mario Lavandeira Jr., is one of the most hated people in Hollywood. He doesn't mince any words, and his blog posts, while short, are biting and shoot straight from the hip.

Unlike sites like Defamer, Perez often breaks big stories and has shots of celebrities hours before other gossip sites. Because Perez Hilton is the biggest site in the space, Lavandeira has been cited in a slew of lawsuits, and some celebrities criticize him, saying he goes easy on some and unnecessarily hard on others. He claims that he's tough on everyone.

Regardless, Perez Hilton is a must-see for celebrity watchers. The blog posts are sometimes serious, often funny, and always entertaining. … Read more

Social site Buzznet, whose CEO makes it clear that he's hoping to compete with the likes of MySpace and MTV on the pop culture front, has nabbed a new executive from TMZ.com. Alan Citron, former general manager of the AOL-owned entertainment site, will become head of "special projects" at the company.

In the world of celebrity news, saying you've hired a TMZ alum is kind of like saying you've hired a Googler. But it's not a completely serendipitous catch: before TMZ, Citron was senior vice president of marketing at Movielink, which also counted … Read more

These are depressing times.

The stock market is drifting towards Antarctica, the President of France's wife is singing about him being her 'orgy' and Google is, apparently, thinking of putting pre-roll ads on YouTube.

It's not easy for a company that sees itself as a modern purist to admit that it is considering moldy-worldy strategies.

The situation is further complicated by the fact that Google can only sell advertising around video that is not of questionable legal provenance.

And then there's the other little problem. Real people.

The minute they see a video of an angry … Read more

Alec Baldwin, Lindsay Lohan, and Kramer from Seinfeld may despise TMZ.com, but that hasn't stopped the celebrity news site from bagging more blockbuster scoops the past two years than any competitor.

TMZ's growing reputation as Hollywood's in-the-know and in-your-face news agency was built by working the phones, developing sources and basically out hustling rivals, say executives. What isn't well-known, however, is that the company may also possess a technology edge.

TMZ, which launched as a Web site in 2005 and moved into TV last September, is among the first to build a tapeless, high-definition TV … Read more

We hadn't spotted it yet on MySpaceTV's "featured channels" list, but the Hollywood Reporter says that AOL's entertainment news site, TMZ, and the social network's video platform are scheduled on Wednesday to launch a branded channel that will feature two or three TMZ clips each week.

Each of the clips, culled from the TMZ arsenal of celebrity-oriented fare, will show for 24 hours on MySpaceTV after their TMZ airing. As many as 15 more TMZ clips will show on MySpaceTV each week on a nonexclusive basis.

MySpaceTV's inventory has been growing lately. On … Read more

Before leaving for the office Tuesday morning, I left a note for my housemates on top of our television. "Won't be home till late. I'm DVRing TMZ TV and the new Perez Hilton show. Please do not delete the recordings. This is for work, not a joke."

I'm not one for celebrity gossip. I try to stay on top of what's being talked about, but I don't keep up with Britney's latest epidermal exposures or whether Jessica Alba is single, and the only time I watch the E network is when it'… Read more