tim cook

Apple on Friday modified its CEO compensation policy, potentially trimming how much Tim Cook will earn in bonuses over the next few years based on Apple's stock price.

This measure was approved by Apple's board on Friday, the company said, while noting that CEO Tim Cook was applying it to his existing and future stock awards.

In Cook's case, he's got serious incentive to stick around with some 800,000 restricted stock units that are set to finish vesting in annual chunks of 80,000 through the fall of 2021. That reward was previously time-based, meaning … Read more

Tim Cook likes to talk about Apple's values and the virtues of teamwork. At the Worldwide Developers Conference this week, he told the 5,000 developers in attendance to build products for Apple's platforms that trigger emotional responses, such as "delight," "surprise," "love," and "connection" for users.

One of the videos shown at WWDC, and released as a TV ad, introduces the world to Apple's value system: "We spend a lot of time on a few great things...until every idea we touch...enhances each life it touches.&… Read more

iOS 7 is still not quite the Droid I've been looking for in an iPhone.

I've been an Android devotee for about three years now, but ever since the introduction of the iPhone 4S and Siri -- something totally new running on a nice piece of hardware -- I've been considering making the switch to iOS. As intriguing and enticing as the 4S was, I balked due to the lack of LTE. The iPhone 5 fixed that, but by then iOS seemed stale to me, and the lack of any major new innovations kept me tapping away on my aging Droid Razr and led me to declare that the iPhone and the ascendant Apple of this century's first decade had peaked. (Actually, the phrase I used was "jumped the shark" -- I suggest reading the original post for an explanation.)

So I watched with great interest on Monday as Apple unveiled a reboot to its mobile operating system in the form of iOS 7, which is being hailed as beautiful and ambitious. CNET editors have dubbed it a "radical new look" and part of Apple's "quest for perfection and the devotion to creating objects of profound and enduring beauty," as our Dan Farber put it.

From what I've seen of the OS, you'll hear no disagreement from me, but I'm still left comparing Apples and Androids.… Read more

Apple finally unveiled its music streaming service, iTunes Radio, and the social Web approves.

Social media analytics company NetBase found that 94 percent of social media users had positive comments about iTunes Radio following the product's release during Apple's WWDC developers conference on Monday, which means only 6 percent had negative comments.

The streaming service, which is tied into Apple's popular ecosystem, was highly discussed in the media in recent weeks as a competitor to services like Pandora and Spotify.

You can never underestimate the competitiveness of your average CEO.

You can also never underestimate the business sense of charities who know when they're on to an easy earner.

Tuesday brings news of Marissa Mayer trying to see whether lunch with her might be more valuable than coffee with Tim Cook.

Recently, someone who clearly values power over food paid $610,000 to have coffee with the Apple CEO. This was all organized by auction site CharityBuzz, which guilts people into doing exciting things and paying for them hugely.

Now, similar forward-thinkers are being asked how much it's … Read more

Product introductions are usually predictable, orchestrated events. Company executives in jeans stalk a football stadium-sized stage and let their products do the talking: "This is our great new product, here are the specs, and now we'll demo some of the features. It's better than anything else on the market, and it's available soon for this price in these configurations. It's really amazing."

Apple execs did their fair share of stalking the stage Monday with well-rehearsed, Steve Jobsian product intro panache, demoing alternately what they described as "incredible" and "stunning" products … Read more

Despite Tim Cook's own analysis and the advice of his friends, the Apple chief executive let his gut make the final decision 15 years ago on whether to take a job at the then-struggling Mac maker.

Cook, who joined Apple in 1998 as a senior vice president of worldwide operations, revealed his thinking on the matter during an onstage interview in April at his alma mater, the Fuqua School of Business at Duke University. Even though he considers himself an analytical engineer at heart, he said he often trusts his intuition for important decisions, calling his Apple decision "… Read more

Most of us spend our lives sliding on a scale between impossible and gullible.

We're sometimes persuaded so easily, yet, at others, even the most accepted pieces of information can't penetrate our obstinacy.

No, I'm not thinking about global warming, Sharon Stone, or the New York Yankees. I'm musing on this supposed iWatch that Apple may or may not ever create, produce, market or give away as a free gift at Christmas with the purchase of two pink iPhones.

In his epically stoic performance at D11, Apple CEO Tim Cook offered that while Google Glass was &… Read more

For the last few years, Tim Cook has masterfully steered Apple through a difficult transition period following the death of Steve Jobs. Apple's products continued to define their categories, sales set new records, the stock spent a short time above $700, and the company has managed to garner the majority of industry profit for smartphones and tablets.

But Cook is now facing his biggest challenge since taking over as CEO, for a number of reasons, including "What have you done for me lately." But he doesn't seem to be too worried about the competition or the … Read more