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European advertisers fear they will face a huge new obstacle this May when the European Union's Privacy and Electronic Communications Directive takes effect. The so-called Cookie Directive will require that users explicitly allow Web sites to leave cookies and other data on their machines, according to Raul Mendez on ChiefPrivacyOfficers.com.
It's unclear whether the opt-in requirement will be satisfied by the browser's setting that allows first- and third-party cookies. This uncertainty hasn't prevented some pundits from predicting the end of the world for the European advertising industry, as reported by TechCrunch Europe's Mike Butcher.… Read more
