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third-party cookies

Ad group blasts cookie-privacy project from Mozilla, Stanford

The Interactive Advertising Bureau, a group that represents hundreds of Internet advertisers, has attacked Mozilla's involvement in a Stanford Law School privacy project to judge whether individual Web sites can be trusted to set behavior-tracking browser cookies.

The IAB doesn't like the Cookie Clearninghouse, which Stanford's Center for Internet and Society and Mozilla announced on June 19. The project aims to rate individual to bring privacy ratings for browser cookies -- the small text files that Web site operators can store on people's computers. Cookies can be useful for remembering that you're logged into a … Read more

Disable third-party cookies in IE, Firefox, and Google Chrome

European advertisers fear they will face a huge new obstacle this May when the European Union's Privacy and Electronic Communications Directive takes effect. The so-called Cookie Directive will require that users explicitly allow Web sites to leave cookies and other data on their machines, according to Raul Mendez on ChiefPrivacyOfficers.com.

It's unclear whether the opt-in requirement will be satisfied by the browser's setting that allows first- and third-party cookies. This uncertainty hasn't prevented some pundits from predicting the end of the world for the European advertising industry, as reported by TechCrunch Europe's Mike Butcher.… Read more