the sorcerer's apprentice

Twitter's @earlybird: Not the most magical debut

Twitter's hoping to conjure up a new revenue stream with @earlybird, its take on the limited-time-only online deals craze. And the company announced Wednesday its first @earlybird deal: a limited two-for-one ticket deal for the new Disney live-action flick "The Sorcerer's Apprentice," which just hit theaters. It's Twitter's second edgy ad partnership with Disney, after a "promoted trend" in sync with the Pixar film "Toy Story 3."

Unfortunately, Twitter might not want to be launching @earlybird with this turkey, an over-the-top Jerry Bruckheimer action-fest that stars Nicolas Cage. To put … Read more