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Moon landing, Roswell re-imagined as model kits

Japanese plastic-model-kit company Tamiya was looking to make a splash in the Vietnamese market, so it decided to drum up some excitement with a series of ads that portray famous conspiracy theories in plastic-model-kit form.

The ads depict kits for the moon landing, the Roswell UFO crash, Elvis, JFK, and Marilyn Monroe. Marketing company Ogilvy & Mather and animation company Cirkus conspired on the project.

For us techies, the moon landing is particularly compelling. It comes complete with Neil Armstrong, a director's chair, the lunar module, movie lights, and a big sack of money.

The Roswell UFO crash kit even has a partially dissected pig. I don't know why the pig is included. Maybe someone with more UFO conspiracy knowledge can fill me in. … Read more

Business cards turn into model planes, cars

Japanese company Tamiya is known for its vehicle model kits. To promote itself in Thailand, the company released business cards that double as sample model kits. Letters and numbers on the card can be snapped off and assembled into a simple car or airplane model.

It appears this is a limited run meant for shops in Thailand only. But it's a great idea that really defines the identity of the company. The parent firm in Japan should make the car(d) kit standard for its top management, if you ask me. A similar concept is Lego's minifig business cards. … Read more