The economics behind Amazon's possible set-top box gambit
Yes, Amazon makes the successful Kindle Fire tablet computer. And yes, it's reportedly considering offering a smartphone.
But a streaming video set-top box? Bloomberg reported Wednesday that Amazon plans to dive into that hardware business, citing "three people familiar with the project who aren't authorized to discuss it." What's Amazon thinking?
It's a crowded market already. Companies such as Roku and Boxee already make set-top boxes that can stream video content to televisions. Consumers can stream video from gaming consoles such as the Xbox 360 and the PlayStation 3. And they can catch streaming … Read more