stock art

Bruce Livingstone, who founded microstock powerhouse iStockphoto more than a decade ago and left it in 2009, is trying again with a new stock-art sales venture called Stocksy.

And he's doing it at a time when iStock is, if not necessarily vulnerable, the target of criticisms that it's out of touch with the army of photographers who contribute the imagery it licenses. To succeed, a microstock needs lots of customers licensing its photos, videos, and other works, and it needs a lot of contributors supplying a steady stream of fresh material.

It's these contributors Livingstone appears to … Read more

It's a challenge for anybody selling a wide range of anything online: how do you get the right products in front of the right customers?

Shutterstock, which sells stock-art photos and videos to customers such as ad agencies and PowerPoint presenters, has the matchmaking problem in spades. With 550,000 active customers and more than 23.7 million images, pairing the right buyer with the right photo isn't easy.

Which is why the New York-based company, which went public last October, is retooling how it presents its products to better compete with iStockphoto and other rivals.

Shutterstock has … Read more

DeviantArt, a social network used by 15 million artists, is adding a commercial component through a partnership with stock-art sales site Fotolia.

Under the partnership, DeviantArt members have options both to license Fotolia imagery for their own use and to sell their own works through Fotolia's system, the companies plan to announce today.

Some aspects of the partnership haven't been hammered out, but DeviantArt wants to launch special collections for those who want a more flavorful departure from traditional microstock imagery. The site also hopes to channel a larger fraction of the resulting revenue to artists than is … Read more

Yahoo's Flickr site has deepened its relationship with photo-licensing power Getty Images so photographers can nominate their own photos for inclusion in Getty's Flickr Collection.

Previously, Getty decided which images it believed were commercially viable, and since the program launched in July 2008, it has put together a collection of more than 60,000 commercial images. Now photographers, instead of just being able to indicate that they're willing to be contacted by Getty, can actively submit a portfolio of images.

"A submission should include exactly 10 images that represent what you consider to be the best … Read more

Getty Images, one of the stock photography powerhouses, has switched on a program by which selected Flickr photographers can license their images to paying customers.

In earlier days of the microstock business, in which photographers license images over the Internet for relatively low prices through sites including Getty's iStockphoto, there was speculation Flickr might jump into the market. After all, there's plenty of good material, and it's often already tagged for easier categorization.

Instead, though, Flickr and Getty announced a partnership in which Getty taps Flickr photographers it believes have potential to sell their photos through Getty. … Read more

As expected, iStockphoto launched its audio clip licensing service, called iStockaudio, on Wednesday.

The move marks another expansion for a site that pioneered the "microstock" business of inexpensive, royalty-free image licensing over the Internet. The company, acquired by stock art power Getty Images in 2006, also offers video, Flash animations, and vector illustrations.

iStock Chief Executive Bruce Livingstone announced the availability of the audio licensing Wednesday in a blog posting. The company has been accumulating audio clips over the last year, and now 10,000 are available.

"You can use our iStock tracks as many times as … Read more

SAN JOSE, Calif.--iStockphoto, which helped pioneer the "microstock" market for inexpensive, royalty-free imagery, plans to launch an audio-licensing business Wednesday.

The Getty Images subsidiary already offers photography, illustrations, Flash animations, and video. iStockaudio was a natural extension--one the company's customers had sought, iStock Chief Executive Bruce Livingstone said in a speech here at the User-Generated Content Conference and Expo.

"We're introducing iStockaudio on Wednesday this week," Livingstone said. The company announced the iStockaudio plan last May, but the actual arrival was delayed by a suddenly necessary overhaul to the site's search system, … Read more

Apparently, it wasn't as easy to launch a microstock site for lower-cost photography sales as Corbis thought it would be.

Corbis, one of the established powers in licensing stock photography, launched SnapVillage in 2007, arguing that the microstock market was still young. But on Thursday, Corbis announced that it will phase out SnapVillage by the end of the year.

Contributing photographers and illustrators, along with customers and existing imagery, will be moved to a new microstock part of Corbis' existing Veer property called Veer Marketplace. Veer, a stock art agency Corbis acquired in 2007, offers both royalty-free and rights-managed … Read more

In one of the larger consolidation moves that have been sweeping the stock art business, Getty Images has agreed to acquire Jupiterimages, a subsidiary of Jupitermedia, for $96 million in cash, the companies said.

Getty will keep the Jupiterimages brand and will augment its collection of imagery with Getty stock, the company said. It's unclear, though, what will come of the two companies' royalty-free microstock sites, iStockphoto and Stockxpert.

"We'll be able to discuss questions like that when the deal closes," said Kelly Thompson, iStockphoto's chief operating officer, in a forum posting after the acquisition … Read more