sonicbids

With music, there's no bright line between art and commerce. Ever since the dawn of mass media, when big-band radio shows were commercially sponsored, musicians have explicitly endorsed products or allowed their songs to be used in advertisements.

At the same time, there's a notion among some musicians and fans that rock 'n' roll is sacred, and that artists who sell their music to commercial sponsors are less talented or less deserving of fame and fortune. This notion ebbs and flows as the music industry changes and has been particularly strong in certain subcultures--particularly the original punks and … Read more

A couple days ago, Sonicbids CEO Panos Panay posted about his company's new MySpace plug-in.

If you're not familiar with the company, Sonicbids caters to independent musicians, giving them a quick way to create an online press kit, which they can then submit to venues and concert promoters to get shows. The MySpace plug-in enables artists to incorporate their MySpace info--including that critical measure of online popularity, the number of MySpace friends they have--directly into their online press kit, where promoters and bookers can see it.

This struck me because it's the second time in a week … Read more

What should bands pay for? Can art and marketing coexist? Has the digital world made do-it-yourself recording, marketing, and distribution easier, or do musicians still need the old-fashioned triumvirate of booking agent, record label, and radio airplay to thrive?

If you're interested in such questions, and you're heading to the South by Southwest music festival in Austin, Texas, this year, check out a panel discussion in which I'll be participating called The Artist as Entrepreneur at 1:30 p.m Wednesday. Most of the people on the panel are in the business of helping musicians use the … Read more

I've been invited by Sonicbids CEO Panos Panay to speak on a panel at SXSW later this month entitled "Artist as Entrepreneur," and as I've been thinking about the subject, my attention was drawn to this recent post on CD Baby's bulletin boards (it was first posted elsewhere). Katie Taylor, the artistic director of Opera Theater Oregon, is worried about the rising perception that art--particularly music--should be available for a very low price or free.

To change this perception, she argues, artists need to convince the general public that there's a fundamental difference between … Read more

Covering Microsoft for the last eight years, I've seen this pattern time and time again. Internet trend comes along. Microsoft watches. Trend picks up steam. Microsoft watches. Some other company--usually a start-up--creates a site that perfectly crystallizes the trend and achieves a surprising spike in traffic. Microsoft creates a product team somewhere in the bowels of its online organization to come up with an answer. Six to eighteen months later, the imitation launches to general yawns in the press and perhaps some temporary spikes in traffic thanks to Microsoft's massive online reach. (400 million-plus registered users--that's the … Read more

I spoke with Mercora founder Srivats Simpath about three years ago as the company was looking for possible partnership opportunities with Microsoft. At the time, the company's vision and proposed business model seemed a little muddy. Music was involved. There would be some sort of peer-to-peer sharing system, but somehow this would be legal. To differentiate itself from the popular but illegal file-sharing systems used by most of the world at that time, Mercora would have a strong social-networking aspect, with users recommending or voting on songs. I don't remember exactly how the company expected to make money, … Read more