social networking

Salesforce.com is turning things up a notch for its Marketing Cloud platform with a new product styled similarly to its other cloud-based products: Social.com.

Social.com stems from Salesforce's acquisition of Buddy Media and its subsidiary, the London-based Brighter Option.

Thus, the Marketing Cloud now boils down to three core areas: social media listening (Radian6), publishing content (Buddy Media), and branding (Social.com). The new service is described as a self-serve application for use by agencies, brands, developers, retailers and advertisers in developing, automating, and managing social ad campaigns.

Touting it as the first platform that connects … Read more

Perhaps there is such a thing as too much Facebook.

In 2012, U.S. consumers on personal computers spent about 27 percent of their Internet time with social networking sites and forums, or 16 minutes for every hour, according to data from Experian Marketing Services.

Though that's an alarming finding for some, the figure, which doesn't reflect mobile browsing, is actually down 3 percentage points from the previous year. In 2011, social networking in the U.S. peaked at 30 percent of all time spent online, according to Experian.

U.S. consumers are not alone in their adjusted … Read more

Would you spend $1 million for a video ad on Facebook?

That's allegedly what the popular network is aiming to squeeze out of advertisers when it starts rolling out video ads sometime this summer, says a story today in Ad Age.

Citing information from one "executive briefed on the product," Ad Age reported that the video ads would carry a price tag upwards of $1 million, run for no longer than 15 seconds, and be scheduled so that no Facebook user sees more than three such ads per day.

Facebook has been chatting up ad agencies to … Read more

People in the Boston area, and those close to people possibly affected by today's explosions there, are understandably worried about their ability to find or communicate with each other. As a result, a number of organizations have created resources to help. This is a collection of several of them.

Tracking friends and family

For those trying to track down people they worry might have been victims of the explosions, there are at least two people finders. First is one set up by Google, and a second comes from the Red Cross. A third service is a list of runners who checked in … Read more

Facebook and the National Association of Attorneys General for the U.S. have signed a deal that will see the world's largest social network educate both kids and parents on Internet safety.

Facebook has been the subject of much debate among attorneys general around the U.S. who have been concerned about children's safety on the social network. Facebook has said for years that it has worked on ensuring the protection of children, and has aided attorneys general from time to time with cases or issues they're working on.

This agreement, the latest between the parties, is … Read more

In an age of information overload, apps like Flipboard provide the much- needed organization and curation tools to keep it all in one place. By taking your RSS subscriptions, Twitter account, Facebook account, and other online accounts and combining them into one easy-to-use interface, Flipboard simplifies the consumption of information on an iPad and makes it faster and easier than ever before to get what you need from your device.

When you first open Flipboard, you'll be prompted to create an account. This account will store all of your subscriptions, and you can choose to either create a new … Read more

In a quest to learn what leads some people to turn to Facebook to connect with others, doctoral student Russell Clayton of the Missouri School of Journalism found that anxiety and alcohol use seem to play a big role.

For his master's thesis, which appears in the May issue of Computers in Human Behavior, Clayton surveyed more than 225 college freshman about two emotions, anxiety and loneliness, and two behaviors, alcohol and marijuana use. He found that the students who reported both higher levels of anxiety and greater alcohol use also appeared the most emotionally connected with Facebook. Those … Read more

Facebook users in the U.K. are being treated to the same premium charges their counterparts in the U.S. have been hit with when sending messages to certain high-profile members on the social network, as well as people outside their circle of friends.

According to U.K. news site The Sunday Times, Facebook users in the U.K. late last week started being charged as much as 10 British pounds (about $15) to send messages to celebrity-status Facebook members. Olympic diver Tom Daley and former Children's laureate Michael Rosen are the most expensive celebrities to contact.

Facebook last year announced what it called a "small experiment" … Read more

Facebook's flashy, new phone software is Android only for now, but it might not be that way forever, the company said today.

When asked about whether the software was headed to Apple's mobile platform anytime soon, Facebook CEO Mark Zuckerberg didn't count it out, but noted that such a feature would require cooperation.

"We have a great relationship with Apple," Zuckerberg told reporters in a Q&A session after the unveiling of Home. "Anything that happens with Apple is going to happen with partnership. Google's Android is open so we don't … Read more