snickers

Misspell Google search terms? It's probably hunger

It's hard to know whether those who can't spell are stressed, oppressed by excess multitasking, or merely uneducated.

The people behind the highly nutritious Snickers bar decided to prove that it might be none of the above.

It is, they posited, merely hunger that drives you to ignorance.

So, as AdAge reports, Snickers got together with Google to see whether they could encourage better spelling of Google search terms, as misspelling was causing Google's servers to seize up and spew smoke and curses.

I made up that last part.

As part of the campaign, the Snickers-sponsored machines … Read more