Where once there were only a couple rugged/waterproof camera options, there are now several available; just about every major manufacturer has one. From the looks of these two from Samsung, it's still on the fence about whether it needs to compete in this area.
Pictured above on the left is the AQ100, a 12-megapixel ultracompact that's waterproof down to 10 feet for an unspecified amount of time (my guess is 30 minutes). It has an internal 5x zoom lens, a 2.7-inch LCD, digital image stabilization, and can record video at resolutions up to 720p at 30fps. … Read more