six apart

Ad network VideoEgg announced today it will buy marketing and blogger network Six Apart to create a combined media company dubbed Say Media.

The goal of the new business will be to hook up advertisers with consumers at a time when online attention spans are limited and ads that interrupt people aren't proving effective, according to VideoEgg. Say Media will team up VideoEgg's technology with Six Apart's social publishing and blogging network in an attempt to create more interactive and conversational ads.

VideoEgg's press release makes some bold projections about the new company.

Say Media could … Read more

NEW YORK--Former Six Apart executive and well-read blogger Anil Dash has a new gig: he announced at the Web 2.0 Expo here on Wednesday that he will be the director of Expert Labs, a new nonprofit that will take the dot-com incubator model and apply it to new digital tools for the federal government.

"Despite what our ego tends to think in the tech industry, the issue is not that we need to have more tweeting from the White House," Dash said onstage. "(We can) help them learn the lessons that we've seen over the … Read more

Blog platform company Six Apart is adding a free, miniaturized blogging service to its paid blog hosting service TypePad. The new TypePad Micro service is essentially a simplified template, called Chroma, for unpaid users on the TypePad service. It will likely be compared with Posterous and Tumblr.

The Chroma template is flexible and attractive, and most of the blogs I've seen using it look good. It's a great format for short posts and for sharing pictures and embedded videos.

But as a short-form blog authoring platform, TypePad Micro is still TypePad, a powerful and capable blogging system that … Read more

At the Future of Web Apps conference in London this week, blog platform company Six Apart is announcing a new open-source platform called Motion, to be available for download, that enables any Web host or developer to host their own Twitter-like microblog service. The technology is derived from Pownce, the Twitter competitor Six Apart acquired last year (and then shut down).

With Motion, the company is "trying to evolve past a traditional blogging platform to newer social apps," Six Apart EVP Ed Anuff told me.

It's no surprise that this content platform company is working on a … Read more

The news started to emerge in various Twitter feeds and personal blog posts Monday: David Recordon, a Six Apart developer and prominent open-standards advocate, has left the blog software company to take a job at Facebook.

Recordon, who formally announced the job change on his LiveJournal, will take on the title of senior open programs manager. "This past year as I've worked closer with teams at Facebook, I've been impressed by their products, smart people, and innovation," he wrote in the post.

It wasn't so long ago that Facebook was seen as the ultimate in … Read more

Community members of Six Apart's Movable Type platform (MT) are launching a new blogging service on Tuesday. Dubbed "Melody," it's an open-source version of MT that community members are free to build on and change.

Unlike previous open-source efforts though, this one is the first to break off (or "fork") from the main product, allowing for much faster and drastic changes. In many ways it's an answer to WordPress, a competitor of Six Apart that began as an open source project and has benefited from rapid development because of it.

Even though it'… Read more

Social-media pioneer LiveJournal is the latest company to announce a round of layoffs, trimming down its employee head count in its San Francisco and Moscow offices.

A statement from the company came after a rumor on gossip blog Gawker suggested that a shocking number of LiveJournal employees--20 out of 28--had been cut. LiveJournal clarified that it was "about a dozen" cuts, amounting to about a fifth of the company.

"LiveJournal Inc.'s headquarters, technical operations (and servers), legal, administration, and the customer service teams will remain in the United States," the release explained. "LiveJournal's … Read more

In case you had forgotten that microblogging and file-sharing social network Pownce is shutting down in mere hours, here's your friendly reminder.

If you were a user of the site, now is a good time to go back and take one last look at all your past quips, shared files, and discussion threads, since they'll soon be wiped clean.

As mentioned before, there is an escape hatch to take everything you've posted to the site and bring it elsewhere--the only catch is that you have to request it before the site shutters. You'll get a download … Read more

News of the Yahoo demographic's searching habits arouses a sudden love for space in Brian Cooley today. Also, the Nokia N97 gets a chilly reception, especially in light of all those delectably cheap Netbooks flooding the market. Pownce disappears, Apple suddenly starts recommending antivirus for Mac users, and Microsoft claims the Xbox 360 pwned Black Friday.

iPhone beware, the Nokia N97 is coming (PC World) http://tech.yahoo.com/news/pcworld/20081202/tc_pcworld/iphonebewarethenokian97iscoming http://news.cnet.com/8301-17938_105-10110873-1.html http://www.nokia.com/A4136001?newsid=1274500

Netbooks dominate cyber-Monday, at … Read more