self-serve ads

Twitter expands ad platform with 10,000 more businesses

Twitter moved one step up from its beta self-serve ad testing today and will now allow tens of thousands more self-serve ads on its site, according to Ad Age.

In a new promotion with American Express, Twitter will let AmEx cardholders and merchants who accept AmEx buy ads on its site. American Express will supposedly give each buyer a $100 advertising credit to get started placing ads on promoted tweets and accounts.

In December, Twitter announced it would start testing self-service ads with about 100 advertisers. The aim, Twitter said, was to make it easier for small- and medium-size companies … Read more