How Church of Scientology channels Apple at Super Bowl
"To the curious, inquisitive, the seekers of knowledge."
So began one Super Bowl ad last night. It smacked of more than a little philosophical grandeur.
It continued: "To the ones who just want to know." Well, this had to be something big, something portentous. This had to be a tech company, surely.
With another line, I had no doubts: "To the rebels, the artists, and the free-thinkers and the innovators."
Yes, soon would appear images of Gandhi, Muhammad Ali and, um, Mark Zuckerberg. It was all going to end with an image of Steve … Read more