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AT&T partners with Scanbuy for mobile bar code services

AT&T is making it easier for businesses to launch new mobile marketing campaigns using QR code technology.

The telecom giant is partnering with Scanbuy to allow businesses to create campaigns that can trigger actions such as linking to a video or generating an e-mail, as well as help expand brand awareness using designer QR codes. AT&T Mobile Barcode Services also will enable businesses to give consumers access to product information, promotions, coupons, and other items after the consumers scan a bar code.

"AT&T Mobile Barcode Services can help a business to execute, monitor, … Read more

Sprint preloads ScanLife on Samsung Exclaim

If you're thinking of getting Sprint's Samsung Exclaim, the phone now comes with another cool function.

Scanbuy, the company that's been at work putting its ScanLife application on camera cell phones, announced Tuesday that its ScanLife 2D bar code reader application will now be preloaded on the Samsung Exclaim from Sprint.

This is the first wireless phone to be shipped in the U.S. with the ScanLife technology. The company expects additional models will ship with the application in the future.

ScanLife is an application that allows you to scan a 2D bar code with a standard … Read more

ScanLife 2D bar code reader comes to Android

After preloading an iPhone app on Sansumg camera phones and expanding to Mexico, Scanbuy announced Tuesday that its ScanLife multi-bar code reader is now compatible for mobile phones running on Google Android.

As in any other mobile device, the ScanLife application allows for scanning a 2D bar code and automatically performing an action or function associated with that code. The action can be displaying a specific Web site, launching a video, dialing a phone number, or anything else a smartphone can do.

This way, bar codes can help eliminate the need to use the phone's tiny keyboard. You can … Read more

Scanbuy's 2D bar codes go south of the border

Scanbuy, a company that's been making a fuss about its EZCode technology in the United States, on Wednesday demonstrated that it's been busy making a fuss about this in Mexico, too.

The company announced the launch of a new service called "Codigo Ideas" by Telcel, which allows camera phones to read 2D bar codes.

Codigo Ideas is a smartphone application that can be downloaded from mx.getscanlife.com. The app is very much like the ScanLife for the iPhone, which allows phones to take a picture of an 2D EZCode and then launches a specific action … Read more

EZcode reader to be preloaded in Samsung phones

Scanbuy, the developer of the 2D EZcode bar codes, announced on Wednesday that it has secured a global agreement with Samsung to preload the ScanLife mobile 2D bar code reader application on Samsung's camera phones.

The deal comes into effect as early as next month when Samsung starts selling these phones in Spain, Italy, and Denmark. With this move, Scanbuy hopes to quickly expand the use of EZcodes in other major markets, including Mexico and the United States.

EZcodes allows for instantaneously executing an action that the code is associated with, such as launching a Web site without you … Read more

Wireless industry going through its AOL phase

CORONADO, Calif.--It's the mid-1990s for the mobile industry: lots of walled gardens, lots of fragmentation, and lots of promise.

We've been writing about the future of mobile computing for years now, and it's no surprise that panelists at the Future in Review conference are eyeing the same space. There's a clear shift going on toward mobile computing, seen both in the PC space, as notebooks overtake designs, and in the evolving handheld/subnotebook space with a surge in interest in smartphones and things like the Eee PC.

The current mobile situation reminds Jonathan Bulkeley, formerly … Read more