sandvine

Video streaming is on the rise with Netflix dominating

While it appears Netflix is continuing to grow as the dominant video streaming service in the U.S., its competitors are also growing, according to Internet research firm Sandvine.

What gives?

Video streaming, or "real-time entertainment," is on the rise overall and those companies involved are seeing their businesses grow. However, their market share has remained static. According to a survey (pdf) released Tuesday by Sandvine, Netflix has 32.3 percent of the market share, while YouTube has 17.1 percent, Hulu has 2.4 percent, and Amazon has 1.31 percent. And, those numbers haven't changed … Read more

Netflix gobbles a third of peak Internet traffic in North America

Netflix users are turning into the biggest data hogs in North America, a new report suggests.

The report from Sandvine, a company that sells Internet traffic-management systems, finds that Netflix use accounts for 33 percent of all downstream traffic in North America during the peak hours between 9 p.m. and 12 a.m. By contrast, Amazon and Hulu only account for 1.8 percent and 1.4 percent of downstream traffic, respectively.

During peak time, 65 percent of all fixed-line data traffic across North America is delivered through audio- or video-streaming services, so Netflix accounts for a little over … Read more

Sony going solo with phones

YouTube may start releasing its own original content, Coldplay gives a cold shoulder to music streaming, and Sony pays Ericsson to take over the handset business.

Links from Thursday's episode of Loaded:

Internet video consumption rivals basic cable

New data from network policy control provider Sandvine reveals what many have suspected: Internet video usage now rivals basic cable.

Sandvine's Global Internet Phenomena Report: Fall 2011 (PDF) (registration required) shows that real-time entertainment applications are the primary drivers of network capacity on fixed access (non-wireless) networks in North America, accounting for 60 percent of peak downstream network traffic from 7 p.m.-9 p.m., up from 50 percent in 2010.

The report also reveals that we've entered a post-PC era where the majority of the traffic is destined for devices other than a laptop or desktop … Read more

Report: Netflix swallowing peak Net traffic fast

Simply put, Netflix owns the Internet in the United States--or at least it seems it soon could. That's the word from a report out today from Sandvine (PDF). It finds nearly 30 percent of downstream traffic during peak period originates with the king of movie streaming and red-envelope mailing.

If that stat isn't staggering enough, consider that only seven months ago that metric had Netflix with 20 percent of downstream peak data packets, according to an earlier report from Sandvine. I'm no math genius, but my numbers tell me that if that rate of growth were to continue unabated, Netflix would literally swallow the entire Internet by the end of the year, forcing our national economy to focus even more on making money from seasons 1 and 2 of "Glee." … Read more

Netflix grabs 20 percent of peak time U.S. traffic

Prime time is Netflix time, apparently.

Netflix is driving one-fifth of all fixed network downstream traffic at the time of day that the largest number of Americans are on the Web, according to network equipment and software provider Sandvine.

"In the United States, Netflix represents more than 20 percent of downstream traffic during peak times," Sandvine wrote in a statement highlighting its "Fall 2010 Global Internet Phenomena" report. The company said that Netflix's traffic is heaviest (20.61 percent, to be precise) between 8 p.m. and 10 p.m. local time--the venerable prime time … Read more