samsung experience shop

Samsung, Best Buy to operate mini shops for three years

Shoppers hoping to check out the Samsung mini shops in Best Buy stores will have a few years to do so, the companies said Wednesday.

The agreement to operate Samsung Experience shops within all U.S. Best Buy locations will last for the next three years. The companies then will evaluate whether to extend their pact or end it, executives from Samsung and Best Buy said.

So far, the few experience shops already open have received "a lot of positive customer feedback," Best Buy CEO Hubert Joly said Wednesday during a press event in New York.

"Both … Read more

Samsung takes smartphone battle to the storefront

DALLAS -- Samsung has opened a new front in its battle for smartphone supremacy: the storefront.

The Korean electronics giant plans to set up mini Samsung stores inside all U.S. Best Buy and Best Buy Mobile venues within the next couple of months -- just in time for the Galaxy S4 launch. The "Samsung Experience Shops," which start rolling out Monday, will be in 500 big-box Best Buy stores and all 410 Best Buy Mobile locations by early May. Best Buy's remaining 550 large-format Best Buy stores will feature the shops by early June.

A larger … Read more