In an effort to sign up 1.5 million new voters, Rock the Vote has been stashing its voter registration QR codes in all sorts of strange places. Recently, it was on T-shirts. Now it's way, way up in the air.
With an assist from Virgin America, Rock the Vote has gone airborne. The voter registration drive coincides with Virgin's new nonstop route from San Francisco to Washington D.C.… Read more
Rock the Vote is credited with creating the first telephone voter registration system. Now it has introduced the first shirt-activated voter registration system.
The Scan to Vote T-shirt is part of a larger campaign aimed at signing up 1.5 million new voters before election day rolls around this fall. The shirts are available for $28 through Threads 4 Thought.
Scan the QR code printed on the shirt and you end up at the Scan to Vote Web site and can walk through the process of registering to vote online.… Read more
Microsoft wants Xbox 360 owners to get up off their couches, put down the controllers, shut off Halo 3, and vote in this November's election.
Redmond's video game console division has partnered with activist organization Rock the Vote as a way to get more young people to register to vote. Promotions will start hitting its Xbox Live online service starting on August 25, the first day of the Democratic National Convention. Xbox Live owners will be able to register to vote as well as participate in presidential polls and opinion surveys.
Microsoft will be promoting the Rock the … Read more
When I was a kid, youth-voting organization Rock the Vote teamed up with MTV when it wanted to reach young audiences. But in the 21st century, it's MySpace: the News Corp.-owned social network has announced a contest called 'DemROCKracy,' in which bands that use the site as a promotional tool are invited to encourage their fans to register to vote.
Here's how it works: from now through August 14, bands with profiles on MySpace can install a tool on their pages that lets their fans register to vote. The first 25 bands to have 150 people register … Read more
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