One hundred fifteen million dollars.
That was how much revenue Activision's Guitar Hero III: Legends of Rock brought in in its first week on the market recently.
But the Guitar Hero franchise, which Activision bought in 2006, has lost its monopoly as the only major video game giving users the fantasy that they can join Steven Tyler or Bono onstage.
That's because Harmonix, the studio that developed the original Guitar Hero, has finally launched Rock Band, its own version of the rock star genre game, and the market is likely to heat up pretty quickly.
Many Guitar Hero … Read more