Manage updates with the Download AppBehavioral data tracking rising dramatically (Q&A)
Web sites are increasingly targeting ads at visitors based on behavioral data collected via cookies and other tracking techniques behind the scenes. This riles privacy advocates and many consumers, but there's no question it will become even more widespread.
Since November 2010, behavioral tracking has increased 400 percent, according to a new study from Krux, a firm that helps Web sites manage customer data. The average visit to a Web site in December triggered 56 instances of data collection, up from 10 instances in Nov. 2010, the company found after crawling pages on the 50 most-visited sites measured by … Read more
