Maybe one PlayBook wasn't enough to get you interested in Research In Motion's tablet. But three? That's a whole different story.
At least, that's what RIM is banking on in its latest promotion. Business customers who purchase two PlayBooks through a designated reseller get a bonus one for free. In addition, they get their choice of accessories for each tablet.
It's the latest in a line of promotions offered by RIM and its retailer partners as it attempts to spruce up sales of its PlayBook tablet. After a bungled launch and a tepid response to the product, RIM is working aggressively to move the devices off the shelves.
The latest promotion, of course, isn't directed at consumers, but at the business customers that make up the most loyal part of its base. Companies can take advantage of this promotion to outfit their staff with PlayBooks, which are ideal for sales staff, field technicians, or any employee who works remotely. The offer represents a discount of a third off of any bulk order of PlayBooks.
Retailers have already begun offering discounts to consumers, bringing the price down to as low as $299 through a combination of in-store discounts and rebates. … Read more