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q5

How BlackBerry is fixing its once 'broken' brand

ORLANDO, Fla. -- When Frank Boulben joined BlackBerry a year ago as its chief marketing officer, he found a company whose reputation with the public was in shambles.

To make matters worse, its marketing strategy was in complete disarray. Each country or region had their own version of a BlackBerry campaign, complete with different agencies and creative processes. Even within the same region, campaigns would change from quarter to quarter with little lasting effect.

"There were a lot of broken pieces," Boulben recalled during his keynote presentation at the company's BlackBerry Live conference on Tuesday.

Getting BlackBerry'… Read more

Can BlackBerry move past 'solid ground' to recapture past glory?

ORLANDO, Fla.--If there's one message BlackBerry wanted to convey at its annual confab, it's this: "We're back."

"It hasn't been that easy, and there's still a lot of work to do, but man, have we reached solid ground with this company," CEO Thorsten Heins said during his keynote address at BlackBerry Live on Tuesday.

BlackBerry was busy Tuesday, offering a smorgasbord of news. There was the device announcement in the form of the budget-friendly BlackBerry Q5. There was the updated BlackBerry Enterprise Server 10.1 for the business-minded. There was … Read more

BlackBerry Q5 handset becomes reality at BlackBerry Live

ORLANDO, Fla. -- Here at BlackBerry Live 2013, the long-rumored BlackBerry Q5 handset became legitimate. The midrange device will sport a design reminiscent of the old Curve models but use materials less pricey than what's in the current Q10 flagship.

That means the BlackBerry Q5 boasts a full QWERTY keyboard but won't sport the premium keys you'll find on the Q10. Instead, the Q5's buttons are flatter and more bubbly, not chiseled typing surfaces expertly angled for message-punching perfection.

Indeed, when I was able to spend some time with the Q5 after BlackBerry Live's keynote … Read more

BlackBerry Q5 debuts with budget buyers in mind

ORLANDO, Fla. -- BlackBerry CEO Thorsten Heins on Tuesday unveiled the BlackBerry Q5, a budget phone designed for emerging markets.

The phone will launch in the summer around the world, Heins said during its BlackBerry Live conference here today. The company said in a blog post that the Q5 would launch as early as July in Europe, the Middle East, Africa, Asia, and Latin America. There's no word on pricing yet.

Taking a cue from other handset vendors, BlackBerry will offer the device in multiple colors, including black, white, red, and pink.

BlackBerry was widely expected to unveil a … Read more

Audi's first hybrid leaked before LA show (video)

Rather than waiting until the 2010 Los Angeles Auto Show to reveal it's first production hybrid, Audi released near full specs and video clips of its soon-to-be released 2011 Q5 Hybrid Quattro SUV.

The Q5 Hybrid Quattro promises the power of a V6 and the fuel consumption of a four-cylinder from its 2.0 TFSI engine and electric motor. Combined, the gasoline engine and electric motor deliver 245-horsepower yet achieve an estimated 33.6 mpg--around the same fuel economy as a Volkswagen Golf.

It may be one of the last manufacturers to add a hybrid to its lineup, but … Read more

131: 230, 367, hike! What in hell do these new mpg numbers mean?

Chevy Volt gets 230 miles per gallon (for a day) while Nissan says we can play that game, too. BMW gets hybrid religion (again), and we take you for a ride in an Audi Q5 and point out what we love and what we wish we could.

Subscribe now: iTunes (audio) | RSS (audio) SHOW NOTES

• We take you for a ride in a Chevy Volt test mule

• CNET Review and video of the Audi Q5

• BMW has a hybrid x6 and 7 Series on the way

• Sneak peek of the new Jaguar XJ

• GM still believes in hydrogen fuel cells… Read more

Cowon goes haptic with P5 video player

Cowon has released photos and specs of a new portable video player dubbed the P5. As a successor to their Q5W mega-gadget released last year, the P5 adds a few new tricks to the Q5W's features and wraps it all up in a less intimidating design.

Offered in silver, red, and black, the Cowon P5 includes a 5-inch touch screen with a 800x480 resolution and a new haptic feedback feature. In the everything-but-the-kitchen-sink tradition of the Q5W, the Cowon P5 includes stereo Bluetooth, FM radio, TV-output (component, composite, and S-Video), stereo speakers, USB and USB-host ports. Noticeably missing from … Read more

Photos: 2009 Audi Q5

Aiming squarely at the BMW X3 and the recently-announced Mercedes GLK, Audi unveiled its own car-based SUV this week in the shape of the Q5 crossover. With a sleeker design than the lumbering Q7 and an drivetrain designed to walk the line between performance and economy, the Q5 is Ingolstadt's contribution to the red-hot crossover market. Audi is also using the new model as a showcase for some of its latest cabin tech, including the third generation of its MMI interface and a hard-drive based media and navigation system. Check out our images right here.