prwnfrd

Press releases we never finished reading dept., Two-fer Tuesday!

Nothing makes my day sunnier than a bad press release. And today I got two. Oh boy!

PRWNFRD, Rabbit-hole division Today, NeuStar launches DNS Advantage, an advanced managed recursive service. What's that? It's what it is.

PRWNFRD, Jumping the gun division

Believe it or not, Valentine's Day is only 2 1/2 months away! I know it's difficult to dedicate much time to Cupid and discovering great gifts for the season, so we've put together a ton of unique products with some awesome angles...

Hey Mr. PR guy: What part of blogging do you not … Read more

Press Releases We Never Finished Reading Dept., Fool Me Once Division

PROFNET EXPERTS ROUNDUP: California Wildfires Following is a list of experts who can discuss the California wildfires: 1. MICHAEL BROWN is former director of FEMA and spokesman for COTTON COMPANIES, one of the nation's leading providers of disaster recovery services... Cotton has responded to such high-alert disasters as Hurricane Katrina...

Heckuva job.

Press Releases We Never Finished Reading Dept., Bathroom Division

At CTIA this week, you'll see lots of cool new gadgets and hear about plenty of enterprise successes in the world of wireless. But sometimes what you don't see is the best part of the show. One thing MizPee.com users don't have to see is a filthy restroom.

Why not finish reading this one? First of all, yuck. Second, to my horror, we've already covered it.

Press Releases We (almost) Never Finished Reading Dept: Use technology to make a shopping list!

"Ikan is a revolutionary new way of shopping for groceries that will change your life!"

Oh, man, not again. Didn't this pitch die in 1950's newsreels?

But wait, is there maybe more here? Ikan is a scanner you put near the trash in your kitchen. As you throw stuff out, you scan its bar code. Then the service makes a list that it can auto-transmit to the grocery store. Very 1950, no?

People are going to keep banging their heads against the grocery business. But it's a very tough market (sorry). Margins are so incredibly … Read more

Press Releases We Never Finished Reading Department: We Need New Bouncers Division

"An assistant screens your calls, your e-mail address is absent from your company's Web site, and you've nailed the door to your office shut. You might think you've forever rid yourself of sales pitches, but think again."

Hmm, maybe I should try that. OK, not really.

This gem is from Hoovers' new ConnectMail product. The sales pitch is that it lets you reach--and pitch--people who don't want you to bother them. Maybe there's a reason. I'm just saying.

See also: Jigsaw (yuck)

Press Releases We Never Finished Reading Department, yes-we-are-in-a-bubble division

"Yachting season is in full swing. Owning a luxury yacht CAN be a reality for small to mid-sized businesses."

That's from The Moorings, which now sells fractional shares in yachts. You know, like those fractional business jet companies, but even harder to justify to shareholders and funders... unless they're in on the scam, too.

And what yacht would be complete without...

"Brondell Inc., the nation's leading developer of advanced toilet seats, today [April 17] announced the official consumer launch and availability of their deodorizing Breeza toilet seat line."

See more Press Releases We Never Finished Reading. … Read more

Press Releases We Never Finished Reading Department two-fer: Ironic and unreadable

Oh, irony: "On average, PR spam accounts for around 75% of the PR pitches journalists receive."

And this release would be..? (From Pitchwire, which actually looks interesting, but I couldn't resist.)

Wasted bits: "Vibe Solutions Group has sent you an email that has images, colors, and other layout features that can't be displayed by your email software."

Attention, PR people: Sometimes people read emails on their smart phones. And delete them there, too.

Press releases we never finished reading department, mommy-what's-that-smell division

Just got this pitch for the Wiki company Near-Time:

As much as we love to visit our parents during the holidays, none of us is looking forward to the 4 o'clock dinner buffet lines at the convalescent home. Between the morosity and strange, formaldehyde-esque odors, it just isn't quite a pleasant experience. However, not all buffets have to torment those who partake -- especially when it comes to Wikis...

And it just got better from there.