promo

Want another look at the promos that aired during the big game?

The final numbers are being tallied, but based on overnight ratings, it looks like Super Bowl XLVII had record viewership. We're thrilled to know that tens of millions of people saw our promos.

In case you missed them, here they are for your viewing pleasure:

"2 Broke Girls - Spectacular"

The making of the "2 Broke Girls - Spectacular"

"Under the Dome"

David Letterman and Andrew Luck

"The Big Bang Theory"

CBS comedies

"We are the Champions"

"Thank you"

In the spirit of holiday promos!

'Tis the season for holiday promos.

To spread the cheer and allow our shows and stars to make a special connection with viewers, each year we create a new holiday campaign. The 2012 CBS holiday promos feature some of our biggest stars showing their playful sides and wishing health and happiness to the people who tune in to CBS night after night.

This year we also adapted our on-air promos into images that can be viewed and shared online. You can view all of the images here and watch the video below. Take a look, happy holidays, and, as always, … Read more

Coupons at Checkout finds coupon codes so you don't have to

For years I've been advising readers to search the Web for coupon codes before you complete your online purchase. It's one of my all-time favorite money-saving tips, as it's an easy way to score extra discounts.

Well, not always easy. You have to do some googling, peruse the various sites that aggregate coupon codes, sift through the listings to see if there's one that applies, copy and paste the code, and so on.

Browser plug-in Coupons at Checkout eliminates nearly all this hassle. Once you get to a store's checkout page, it automatically lists any … Read more

Eye on the show: The art & science of the TV promo

Even with all of the media choices available to viewers today, on-air promotion continues to be the single most effective way for TV marketers like CBS to get the word out about our shows. Yes, we also advertise on every media platform in every format -- print, digital, outdoor, radio, mobile, social. But nothing has the same creative impact as the running our promos on the first screen.

Promos give people a free sample of the show. Research tells us that viewers like promos -- they view them as entertainment content and program information that helps them decide what to … Read more

How to find discount codes for (almost) everything you buy

You know the old saying: nothing ventured, nothing discounted. Or something like that.

If you buy a lot of stuff online, you've no doubt experienced the pang of longing that occurs when faced with a Discount/Promotion Code box on an e-tailer's checkout page. If only you had a code, maybe you'd save a few bucks. Or even score free shipping.

Before you click Submit Order, it pays to spend a few minutes code-searching. There might just be one out there waiting for you to copy and paste.

For example, I recently ordered a bunch of water … Read more

Fruit Ninja: Puss in Boots is more than just a promotion

Fruit Ninja was one of the early hits at the iTunes App Store, and continues to endure as a perennial top-10 favorite in the paid apps category for its simple, but satisfying game mechanic.

Today Halfbrick--the makers of Fruit Ninja and hit game Jetpack Joyride--released another version of Fruit Ninja, but this time with a movie tie-in. Fruit Ninja: Puss in Boots offers the same fruit-slicing action, but adds a new game type that fans of the game will definitely want to check out.

Though Fruit Ninja: Puss in Boots is an obvious promotion for the upcoming Dreamworks Animations … Read more

Promo code users kept from rating, reviewing apps

A new Apple policy change aims to keep users who have not purchased an application from rating or reviewing it on the App Store. Now when users who have installed an app from a promo code try to review it, they'll get a pop-up message that says "you must own this item to write a customer review," as if they had never downloaded it.

An official response from iTunes support, received by a forum-goer over at iOS games site TouchArcade, notes the change, saying that the company now requires ratings and reviews of applications to be done by paid users, keeping those who may have installed the application from a developer's promo code from contributing to its aggregate rating or written review log.

Apple offers iOS developers a limited number of these promo codes as a means to provide free versions of paid applications to users. Users enter these codes into the redeem section of the App Store, just like they would a song code in iTunes, and the application begins downloading. Apple allows developers to request and dole out 50 copies of the application per update, giving those who update frequently a chance at expanding how many codes can be had.

Along with this method, Apple also offers a way for developers to configure up to 100 iOS devices to run that specific build of an application by building copies that match up with each user's device UDID (unique identifier). The two downsides to this method are that the provisioning profile that accompanies these builds can expire, and the application is not eligible for updates. Nonetheless,… Read more

Billeo Offer Assistant for Firefox finds deals, discounts

I don't know about you, but most of my product searches start with Google. And most of my online purchases end with me doing some last minute searching for coupon codes.

Billeo Offer Assistant is a Firefox extension that serves up deals and discounts right in your Bing, Google, and Yahoo search results. It's not perfect, but it can definitely save you time--and help you find deals you might otherwise have missed.

After installing the plug-in and restarting Firefox, just search for a product as you normally would. Then look for the Billeo icon next to any of … Read more

iPhone app rounds up free Redbox rental codes

Good news for fans of Redbox movie-rental kiosks: the new Redbox app (free) lets you browse and reserve movies and find the kiosk nearest you. Cool.

Better news for Redbox fans: the new Red Box Free Rental Promo Codes app (from third-party developer Neese) means you may never have to pay for another movie.

The app aggregates codes from around the Internet and various promo mailings, updating them every 12 hours so you're sure to have the latest and greatest.

When you get to the Redbox checkout screen, just tap "Rent with a Promo Code," then type … Read more

Report: Taiwan scotches chipmakers' merger plan

Taiwan's economic affairs minister has retreated from previous statements that suggested a merger of the country's ailing memory chipmakers was likely, saying it's "too complicated," according to reports.

Instead, Taiwan Memory Co., the new government-backed entity, will focus on acquiring technologies and tapping existing manufacturing plants in Taiwan, according to a Bloomberg report.

Economic affairs minister Yiin Chii-ming and John Hsuan, a former United Microelectronics Corp. executive who was appointed by the state to oversee the formation of Taiwan Memory, are also saying that the scale of the aid plans will be pared back, Bloomberg … Read more