project magazine

Richard Branson's quest for shiny iPad stardom

NEW YORK--There must be something squirreled away in the human brain that is hard-wired to go absolutely bonkers at the sight of anything that's shiny, slick, and begging to be touched. That, after all, is how Apple CEO Steve Jobs sells products.

But an iPad is only as good as the things you can do on it, and in this sense the device is implicitly a bit of a challenge, an Everest to climb or an English Channel to swim, for developers and entrepreneurs: What can you do on this? How can you take advantage of the features it … Read more