How Microsoft can avoid the pitfalls of Sony's PS4 announcement
Editor's note: It's official. Microsoft has announced the future of Xbox (and the next console) will be revealed at an event in Redmond, Washington on May 21.
Press events are a tricky beast. No one ever said they were easy to pull off. But with Sony casting the first stone in the next-generation console gaming war, Microsoft can learn a lot from what worked and what didn't.
When the lights went up, Sony execs were shaking hands and congratulating each other. But the packed house at the Hammerstein Ballroom wasn't exactly participating in the same adulation. … Read more