Microsoft tries plan B with Hohm energy app
LAGUNA NIGUEL, Calif.--Disappointed with the uptake of its Hohm Web application for home energy efficiency, Microsoft is shifting the product focus to emphasize electric-vehicle charging, according to a company executive.
Microsoft launched Hohm almost two years ago as a free application for consumers to monitor energy use and get tips on how to improve efficiency. It has signed on fewer than 10 utilities which use Hohm to provide consumers with electricity data online and it has partnered to provide electricity monitoring using a home's Wi-Fi connection.
But despite those efforts, the reception from utilities and consumers has not … Read more