Cameras that can withstand water and shocks once were unusual, but now are spreading across the industry. At the 2009 Photo Marketing Association in Las Vegas, manufacturers showed off these rugged shooters' features by immersing them in aquariums, hanging them from climbing walls, and encasing them in ice. Have a look at some of the waterproof offerings in the gallery below.
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Episode 30For what it's worth, the consensus about the 2009 Photo Marketing Association show seems to be that it wasn't as bad as everyone expected. The mood was low-key, many of the booths were half empty, and several manufacturers were notably absent--like Adobe and Epson--while others only had meeting rooms.
Nonetheless, several announcements managed to generate some buzz, and most of the manufacturers I spoke with agreed that their business-to-business business at the show was quite productive. Despite the economy, tons of new products debuted, partly because planning takes place 6 to 12 months out. So it's likely that the first real signs of contraction will appear with the fall product lines. And, in fact, at least one manufacturer has already changed its dSLR release plans in preparation for tough times.
The biggest hits of the show seemed to be Sony's Cyber-shot DSC-HX1, a CMOS-based megazoom with a novel shooting mode that creates panoramas on the fly as you pan across the scene, and the Panasonic Lumix DMC-GH1, a video-capture enabled version of its interchangeable-lens G1. What has everyone excited about the camera is how much control you have over depth of field when shooting video, a capability you usually only get with relatively expensive pro camcorders. And unlike the dSLR video implementations in cameras like the Nikon D90 and Canon EOS 5D Mark II, because the GH1 lacks a mirror it supports AF while shooting; in conjunction with the camera the company introduced a new Lumix G Vario HD f4-5.8 14-140mm lens which by design has a quieter focus motor so that the microphone doesn't pick up the noise.… Read more
A correction has been made to this story. See below for details.
LAS VEGAS--Olympus has declared an end to the megapixel race.
"Twelve megapixels is, I think, enough for covering most applications most customers need," said Akira Watanabe, manager of Olympus Imaging's SLR planning department, in an interview here at the Photo Marketing Association (PMA). "We have no intention to compete in the megapixel wars for E-System," Olympus' line of SLR cameras, he said.
Instead, Olympus will focus on other characteristics such as dynamic range, color reproduction, and a better ISO range for low-light shooting, he said.
Increasing the number of megapixels on cameras is an easy selling point for camera makers, in part because it's a simple concept for people to understand. Even though having more megapixels can enable larger prints and enlargement of subject matter through cropping, adding megapixels comes with some drawbacks.
For one thing, smaller pixels can mean more noisy speckles at the pixel level and can reduce the dynamic range, so brighter areas wash out and darker areas become swaths of black. For another, images take more room on memory cards, hard drives, and Web servers, and cameras need more powerful image processors to handle them. And yesteryear's cameras already had plenty of pixels for making 8x10-inch prints, a size few people exceed. … Read more
LAS VEGAS--Lexar plans to introduce faster, higher-capacity CompactFlash cards using a new generation of the flash memory technology, a company executive said Wednesday.
Lexar's current top-end 300X-rated CompactFlash cards use a standard called UDMA (Ultra Direct Memory Access) to transfer data at 45MB/second, and their capacity tops out at 16GB. But using a new generation of the standard, UDMA 6, Lexar will release cards that have significantly faster transfer speeds and larger capacity, Jeff Cable, director of marketing, said in an interview here at the Photo Marketing Association (PMA) show here.
Cable wouldn't be pinned down on precise details, but he said the new cards' capacity "probably" would be 32GB, and their transfer speeds likely would "pretty close to" UDMA 6's threshold of 100MB/sec, which is more than double that of today's UDMA.
Only newer SLR (single lens reflex) cameras support current UDMA technology, but it's spreading, and there are benefits. For example, cameras can take longer continuous bursts of photos, and photographers can zoom faster to check focus when reviewing shots on the camera LCD. Video, which is arriving in new SLRs, also can saturate data-transfer pathways. … Read more
LAS VEGAS--Sure, they don't have 11-point autofocus systems or image stabilization, but a lot of money is spent on camera packs as well as cameras, and Tamrac, M-Rock, and Think Tank Photo introduced some new ones here at the Photo Marketing Association (PMA) show.
Tamrac First up are Tamrac's Aero Speed 75 and 85 backpacks. These feature a lower compartment with a side-access zipper so cameras can be removed without taking the pack off.
Unlike related predecessors, the new models come with waterproof zippers for that compartment, and the lower section also has been reworked to permit larger 70-200mm telephoto lenses to fit, said product specialist Derek Gross.
The Aero Speed 75 costs $109.95, and the 85, which adds a compartment that can accommodate a laptop with a 17-inch screen, costs $149.95. … Read more
Aside from having a cool name, German company Foolography has an interesting geotagging solution that takes advantage of the GPS connector on Nikon cameras. Its Unleashed is a tiny Bluetooth receiver that works with any Bluetooth-compatible GPS receiver to directly insert the location coordinates into the EXIF header of the digital camera files.
Nikon has its own solution, the GP-1, but it's a bit bulkier and ties you into its GPS device. Though the Unleashed will be more expensive--250 euros, or about $315 using today's exchange rate--it offers the flexibility of using any quality of GPS device you … Read more
LAS VEGAS--The bad economy has hurt the photography business, but there are a few areas of growth amid the gloom.
Among the bright spots are digital SLR cameras, photo books, memory-keeping moms, and Web sites adapted for mobile phone use., concluded InfoTrends analysts sharing research results at the Photo Marketing Association (PMA) show here Wednesday.
Overall, though, the mood is grim.
"It sure feels different at this year's PMA. There's not so much booth space, not so much traffic. The energy level is down. This recession feels different from back in '01 (which was) somewhat contained to the tech sector," said InfoTrends President Jeff Hayes. "Now it has become an issue of a consumer confidence crisis and has become a lot more broadly based. The photo industry is feeling this." … Read more
The Pandigital PanTouch Clear 10.4-inch frame (also known by the far-catchier name PAN1000DWPCF2) is not only fully loaded with features, but it's really thin, too, at just 0.3-inch thick. The 4:3 frame uses an HD-quality LCD with a 1,024x768 resolution and it has a full touch-screen interface on fingerprint-resistant, clear glass. It's all very exciting.
With an MSRP of $229.99 you better be getting more than just a thin, pretty touch-screen frame, and you do. There's integrated Wi-Fi for connecting to a home wireless network and you'll be able to use … Read more
At the PMA show yesterday, Pentax announced a new Limited Series lens, the DA 15mm f4 ED AL Limited. The ultra-wide angle lens has a 23mm equivalent in 35mm terms and has a closest focusing distance of 6 inches. The lens has an aspherical (AL) lens element, and an extra low dispersion (ED) lens element to minimize chromatic aberrations and ensure image quality. Image distortion is claimed to be extremely low for an ultra wide-angle lens.
As with others in Pentax's Limited lens series, it is built to a high-quality standard, featuring the lens barrel, cap, and built-in hood … Read more
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