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Study: Electric cars, hybrids too expensive for most

Despite rising prices at the pump, many consumers are still reluctant to purchase vehicles with alternative power trains because of cost and misunderstandings about the new technologies available.

That's according to the J.D. Power and Associates "2011 U.S. Green Automotive Study," whose primary findings were released today.

The J.D. Power and Associates study was conducted in February and included interviews with over 4,000 U.S. consumers planning to buy a new vehicle within one to five years. It estimates that alternative vehicles will make up less than 10 percent of the market by … Read more

SAE, IEEE partner on vehicle-to-smart-grid tech

Two of the world's leading technology standardization groups have signed an agreement to partner on vehicle-to-smart-grid standards.

The memorandum of understanding has been signed by the IEEE-SA (Institute of Electrical and Electronics Engineers Standards Association) and SAE International (Society of Automotive Engineers). It is essentially a first step to both organizations agreeing on future standards related to smart grids and vehicle electrification, including vehicle-to-grid communications, the organizations said today.

The immediate effect is that the two groups will share draft standards on any technology relating to smart grids and "vehicle electrification," with the opportunity for each to … Read more