pinpointing

With Pinpointing, Zappos hooks up Pinterest with e-commerce

Amazon's online shoe seller Zappos is combining the popularity of Pinterest with its own products in a new service.

Dubbed Pinpointing, the service delivers Zappos products based on what a user has pinned. In addition, the service will list products that had been pinned recently. Pinpointing lists a host of product categories, including shoes, skirts, dresses, and jeans.

In order to take advantage of the features, users can enter their own Pinterest username to see what sort of Zappos recommendations might relate to their previously pinned items. They can also input another person's username to see recommendations based … Read more