phil schiller

Phil Schiller: Optical drives are 'anchors on where we want to go'

Fresh off the introduction of its latest products, Apple marketing chief Phil Schiller explained his company's abandonment of built-in optical drives in its new Macbooks and iMacs.

"These old technologies are holding us back," he told Time. "They're anchors on where we want to go. We find the things that have outlived their useful purpose. Our competitors are afraid to remove them. We try to find better solutions -- our customers have given us a lot of trust."

Full coverage of Apple's iPad mini and other announcements

The senior vice president … Read more

Apple: No, really, you'll want to spend $329 for an iPad Mini

Apple marketing chief Phil Schiller believes the iPad Mini warrants a higher price over its rivals since it offers higher quality.

In an interview with Reuters, Schiller defended the price of the new 7.9-inch tablet, pointing out that customers have been willing to pay more for the 9.7-inch iPad over competing devices.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," Schiller told Reuters. "And now you can get a device that'… Read more

Apple's quest for love in the age of tablets

Tim Cook came prepared to dazzle the crowd of Apple employees, friends and journalists covering the iPad, iMac and Macbook product unveilings. Dressed in Apple casual, a long-sleeved, blue-grey polo shirt and dark slacks, Cook stalked the stage at the California Theater in San Jose and seemed to find a more animated voice for his remarks than at past events he hosted.

He gave special vocal emphasis to words like "billion," "amazing," "cool," "phenomenal," "absolutely incredible," and "thin," one of the major product themes of the day. … Read more

iPhone 5 scratches 'normal,' Apple VP reportedly says

Apple has reportedly responded to at least one complaint about the scratches and chips being discovered on the iPhone 5.

"Any aluminum product may scratch or chip with use, exposing its natural silver color," Apple Senior Marketing VP Phil Schiller said in an e-mail, according to 9to5Mac. "That is normal."

Schiller apparently made the comment in an e-mail sent in response to iPhone 5 user "Alex." E-mailing Schiller that he loves his new iPhone, Alex asked about the scuffs, scratches, and marks appearing around the band and wondered if Apple had plans to fix … Read more

Apple's Schiller talks iPhone, iPad birth -- and gambling

SAN JOSE, Calif. -- To help tell the story of how it came up with the iPhone and the iPad, Apple enlisted the same man it uses to sell the products to potential customers.

Apple's marketing chief, Phil Schiller, who is a frequent face at the company's product launches, retold the creation story of the iPhone and the iPad -- a slightly expanded version of the tale jurors heard during the company's opening statements earlier this week. He also gave the world a glimpse of a secret portion of Apple's marketing strategy -- how much it … Read more

Does Apple's use of famous stars in ads show weakness?

Last night, while watching LeBron James attempt to finally justify the size of his head, John Malkovich appeared on my TV to remind me of Siri's great wit.

It's a pleasant ad.

Yet something suddenly struck me: how often has Apple resorted to using famous people to be its spokespeople? You could argue that all the faces in "Here's To the Crazy Ones" were famous. But they were inanimate -- and, in many cases, actually dead.

You could also argue that the use of U2 and Coldplay to push iPods was also the use of … Read more

Buzz Out Loud 1584: BOL special coverage: iPad announcement (Podcast)

Brian Tong and Molly Wood give you blow-by-blow analysis on the new iPad announcement, including rewriting the lyrics to John Mayer's "Your Body is a Wonderland," specifically to accommodate the new iPad. Which, in case you haven't guessed by now, is just called "the new iPad."

PART 1 PART 2

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RSS (MP3) | RSS (320x180) | RSS (640x360)… Read more

Lion and iOS 5 and iCloud, oh my! (video roundup)

Apple CEO Steve Jobs kicked of the Worldwide Developers Conference today by introducing the company's new iCloud storage service. The Lion version of Mac OS X and version 5 of iOS also shared the keynote spotlight. Here are a handful of short video clips from the presentation. For more details about what was announced, visit our story roundup here.

At Apple's WWDC in San Francisco, Steve Jobs opens to a warm reception from attendees. Jobs came back from medical leave to announce new Apple products.

At the WWDC conference in San Francisco, Apple's Phil Schiller talks about … Read more

This Day in Tech: Jobs unveils iCloud, iOS 5, Lion

Too busy to keep up with the tech news? Here are some of the more interesting stories from CNET for Monday, June 6.

Steve Jobs takes stage at WWDC (video) At Apple's WWDC in San Francisco, Steve Jobs opens to a warm reception from attendees. Jobs, who is on medical leave, took the stage to announce new Apple products. More

Apple's iCloud handles music, photos, more CEO Steve Jobs unveils an online storage service designed to make it simple to wirelessly share music, e-mail, photos, calendars, and other data between handheld gadgets and desktop PCs. How Apple's event unfolded (live blog) … Read more

Buzz Out Loud 1460: Twitter breaks the Osama Bin Laden news! (Podcast)

Twitter shines in another moment for citizen journalism and the internet. And then there's that guy who live-tweeted the whole raid, without knowing about it. Sony officially apologizes for the PSN outage and they're giving back to the users, but is it enough? And we "Like" what the BOL Menu is serving.