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pay-per-click

Bing-Yahoo set to shake up paid search, report says

Google still owns the market for paid search results, but the newly formed Bing-Yahoo team could "capture significant market share in the near term," according to a new report from SearchIgnite.

Among all search engines, Google's third-quarter share of the pay-per-click search market stood at 80.2 percent. That represented a gain of 7.9 percent in ad spending from the year-ago quarter and Google's "most dominant" market share since SearchIgnite started tracking companies three years ago, according to the market researcher's report released today.

In the same quarter, Bing's market share … Read more

What are the odds you'll land on a typo-squatting site?

Typos and URLs make a terrible combination, according to a report released Monday by security company McAfee.

Web surfers have a 1-in-14 chance of landing on a typo-squatting site, due to mistyping the URL of a popular site, according to the report called "What's In A Name: The State of Typo-Squatting 2007."

Landing on such a site, in turn, can ultimately lead receiving more spam, once one's e-mail is harvested from the typo-squatting site. In a majority of the cases, however, typo squatters are looking to generate money via pay-per-click ads on their domains, according to … Read more