paul mascarenas

How Ford makes its cars smarter

I remember when Paul Mascarenas was named CTO of Ford. It was January 2011, and literally days later he made his way to the CNET stage for a chat at the Consumer Electronics Show. About 18 months later, the company opened its new Silicon Valley Lab to try and emulate the pace of innovation found in the electronics industry. These were very real indications that Mascarenas and Ford would place more than lip service on being in the midst of consumer electronics, and not just in the car business.

Mascarenas is part of CEO Alan Mulally's reinvention of Ford … Read more

Ford CTO on New Ford Fusion

Paul Mascarenas, Ford's chief technology and VP of research, was in San Francisco showing off the new Ford Fusion, which now comes with a choice of engines including a 47mpg hybrid and a gasoline engine that shuts the engine off when stopped at a light or a traffic jam. CNET's Wayne Cunningham got a brief test drive and wrote some " fun facts" about the car.

In a telephone interview (scroll down to listen) Mascarenas talked about the fuel efficiency features including a "start/stop system" in its 1.6 litre "EcoBoost" gasoline … Read more