Hasbro accuses Asus of stealing Transformer Prime name
Hasbro is accusing Asus of hijacking one of its trademarks with the release of the Transformer Prime tablet.
The toymaker claimed in a lawsuit filed in Los Angeles federal court last week that the electronics maker is creating confusion by blending the "Transformers" and Optimus Prime names. Hasbro said in a statement that Asus is counting on consumers associating the new tablet with children's toys to sell the Transformer Prime.
"Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro's willingness to … Read more