Last week, Electronic Arts announced its gaming service. Origin on the PC feels familiar, offering a friends list and a digital storefront for EA games, making it essentially a single-publisher competitor to Valve Software's Steam service.
On the mobile front, Origin's launch is murkier. EA launched no standalone mobile Origin app, instead integrating into only its iPhone version of Scrabble. We spoke with Electronic Arts' General Manager and Senior Vice President Chip Lange, who provided us with some insight into EA's strategy for Origin on mobile devices and consoles, and how Origin is different than similar efforts from other publishers.
Q: What can you tell us about EA's plans for Origin on the various mobile devices?
A: EA has always been a platform-agnostic company with the customer at the center. And when you think about the opportunity of creating a platform-agnostic user ID and gaming network [like Origin], those types of opportunities really don't come into play unless you have a couple of things in place.
One is the content deployed across different platforms. Then you need a back end capable of capturing, containing, and utilizing your data across those different platforms. Being able to connect those PC gameplay experiences to a similar, though not identical, game on a mobile device really opens up a number of creative opportunities for us, whether it be for a game like Scrabble or a game like Battlefield or anywhere in between.
It's easy to say that we're creating a store, and that's Origin's focus on the PC right now. On the mobile side it's different. Apple already has a great store. What we're looking to do is get the social component of mobile side activated more quickly and more easily so customers starting can start enjoying it today.… Read more