Study: What motivates people to exercise? Money
A new study out of Stanford University and the University of Michigan suggests that some people appear more motivated by money than their own health.
Researchers followed a group of people insured by Blue Care Network, which -- rather controversially -- developed an incentives program that allowed its obese members to choose between paying as much as 20 percent more for health insurance or exercising. In real dollars, that added up to as much as $2,000 extra a year. (Those unable to walk due to medical reasons were exempt with a doc's note.)
Those who wanted to pay … Read more