norman

Were you a 'weird' kid? Nike wants to hear from you

Did you consider yourself a "weird" kid growing up? If so, we applaud you! Also, you could win a pair of Nikes.

Not just any Nikes, mind you. Nikes inspired by "ParaNorman," the stop-motion animated adventure that opened last week. The film centers on a misunderstood young outsider with unusual abilities, like being able to talk with the dead.

"You don't become a hero by being normal" declares the site for the shoe giveaway, which is being sponsored by Nike and Laika Studios, also maker of "Coraline," another film about a fantastical childhood. … Read more

Meet the little box that could stop Flame and Stuxnet

Let me introduce you to Norm.

"Norm!"

No, not George Wendt. Norman is an IT security company based in Norway that's selling a box that just might save the world from the next nuclear disaster.

Perhaps you've heard of a beefy piece of malware dubbed "Flame" that's been getting some attention lately. This week it became the latest dark monarch to reign in the underworld kingdom of scary code. Norm -- sorry, Norman -- says its new box could douse Flame and stop destructive cousins like Stuxnet and Duqu in their tracks, too.… Read more

Does the Kindle Fire have serious usability issues?

A consultancy has spotlighted difficulties people have using Amazon's Kindle Fire. But the "usability sessions" can hardly be considered exhaustive testing.

A summary of Nielsen Norman Group's tests said the Kindle Fire "offers a disappointingly poor user experience," and cites the size of the screen as the main culprit.

Then the group adds this caveat: "This was a small study, with only four users, but qualitative studies often generate deeper insights than bigger, more metrics-focused quantitative studies." The link to the findings first appeared on Daring Fireball.

Highlights of Nielsen Norman Group findings:… Read more

Google doodles a Rockwell

While Google continues on its march toward the difficult marriage of omnipotence and righteousness, its choices of birthdays to celebrate become ever more eclectic and lovable.

Google has already created visual remembrances of artists such as Andy Warhol and Edvard Munch and Rene Magritte. And on Wednesday, the search engine's home page enjoyed the decoration of "Little Spooners," a painting by Norman Rockwell, who would have been 116 on February 3, had he not succumbed to emphysema in 1978.

Rockwell's work captured an America in which people seemed happy, purposeful, and actually liked each other. This … Read more

Time for marketing innovation 2.0

For the first time in 23 years, Pepsi has decided to not run any advertisements during the Super Bowl. Instead, the nation’s second-biggest soft drink maker is plowing marketing dollars into its "Pepsi Refresh Project," an online community that lets Pepsi fans list their public service projects, which could range from helping to feed people to teaching children to read. Visitors to the site can vote to determine which projects receive money. The program will pay at least $20 million for projects people create to "refresh" communities. Last year, Pepsi spent $33 million advertising products such as Pepsi, Gatorade, and Cheetos during the Super Bowl, according to TNS Media Intelligence, $15 million of it was on Pepsi alone. Ad time last year for the NFL championship game cost about $3 million for 30 seconds, on average. Pepsi spokeswoman Nicole Bradley said Super Bowl ads don't work with the company's goals next year: "In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement." Pepsi's remarkable decision epitomizes the new paradigms of marketing: Online instead of TV; many-too-many instead of one-too-many; engagement instead of advertising; sharing instead of broadcasting; movements instead of events; communities instead of campaigns.… Read more

What good is design research?

A recent article by Don Norman brings up some valuable and provocative questions about the value of design research. I read it as an extension of his previous shift in thinking about the value of usability analysis, where he concluded that it was vital for good to design, but it didn't lead to great design. In this new article he argues that design research has not led to breakthrough innovations or products, but is better suited for improving existing products and technologies.

I actually agree with much of what he says, though I see the definition of design research … Read more

The 404 Podcast 476: Where we all Cyber on Monday

If you're cursing yourself for sleeping through Black Friday, you can still indulge your inner cheapskate today on Cyber Monday! No, it's not what you're thinking, dirty birdy--Cyber Monday is the first Monday after Thanksgiving when all the vendors come together to tempt you with online deals and take whatever coins are left in your bank account.

Since it's our first day back, we take the first half to update each other on our holiday festivities: Jeff visited the Norman Rockwell Museum, Justin is missing an arm after shooting guns in the Garden State, and Wilson stuffed himself silly with a batch of be-deviled eggs. I also suffered through "Twilight: New Moon" and "Ninja Assassin" over the weekend. Which movie deserves the award for least entertaining flick of the year? Check out our full review!

And speaking of Cyber Monday, Wilson digs up a controversial story about an "Adult-only" app arriving on the Android marketplace. The steamy app is pseudo-cleverly called "MiKandi" and according to Phandroid, the app only works with the Android. Sorry, iPhone users, your Web browser will have to do.

We're super excited to be back and ready to tackle the rest of 2009 with more giveaways, surprise guests, and a series of year-end wrap-up episodes coming your way, so don't miss an episode of CNET's The 404 Podcast. While you're listening, leave us a voice-mail at 1-866-404-CNET and give us your two cents. You can also send us an e-mail at the404(at)cnet[dot]com or just leave a comment on this blog!

EPISODE 476 Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS Video… Read more