ninjago

Gender-bending Lego ad remixer mashes up ninjas, puppies

I don't mean to sound all crotchety and old, but back when I was a kid, our Legos didn't have genders. All Legos were for everybody.

My brother and I shared the same pile of bricks and Lego figures. I didn't feel slighted that our little yellow people were missing pink skirts and sassy ponytails.

Lego recently debuted a new line of toys for girls. The Lego Friends wear skirts, have puppies, play dress-up, and hang out in a candy-colored cafe. Meanwhile, the boys' Lego characters are fighting space battles, capturing dinosaurs, and sailing pirate ships.

The HTML5 Gendered Lego Advertising Remixer shines a light on the gender divide in toy advertising. There's one world for girls and an entirely different world for boys.… Read more