nike

At the Technosensual exhibition in Vienna earlier this year, models sashayed down the runway in clothing rigged with sensors, speakers, and LEDs. Fashion of the future? Maybe, but hitting the street decked out in wearable tech has never been more today.

Some of the technology -- like the fleece with embedded video player that just went on sale at Macy's -- aims for fashion, while much of it aims for function.

Been noticing more jogging stats and maps running through your Facebook and Twitter feeds? Pedometer-style devices like the Fitbit Zip and Nike FuelBand kicked up the social this … Read more

Nike is ripping a page from the titans of tech, taking the first steps to building a platform on which developers can create applications for its Nike+ products.

The sports shoe and apparel giant has partnered with TechStars, a startup mentoring and investment organization, to launch Nike+ Accelerator. Through the program, Nike and TechStars will give 10 groups $20,000 to build health and fitness applications that use the Nike+ technology.

"The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike's commitment to help people live … Read more

Did you consider yourself a "weird" kid growing up? If so, we applaud you! Also, you could win a pair of Nikes.

Not just any Nikes, mind you. Nikes inspired by "ParaNorman," the stop-motion animated adventure that opened last week. The film centers on a misunderstood young outsider with unusual abilities, like being able to talk with the dead.

"You don't become a hero by being normal" declares the site for the shoe giveaway, which is being sponsored by Nike and Laika Studios, also maker of "Coraline," another film about a fantastical childhood. … Read more

Some people look at a pair of Nikes and picture a jog. Others look at the shoes and see each section of the sole as a lobe of the human brain. Put the designers at Wieden + Kennedy London in the latter category.

A team from the design firm made the shoe-brain connection when asked to participate in Nike78, a challenge that tasked designers with rethinking a pair of new Nikes.

Wieden + Kennedy got the Nike Free -- a shoe inspired by athletes who train barefoot to make their feet stronger -- and the designers looked at the segmented soles and saw gray matter. Nike Free Your Mind was born. … Read more

Leaked from today's 404 episode:

Crazy tape on Olympians: Does it work?

Fair or foul? Experts split over whether Pistorius has advantage.

U.S. Speed Suits could make all the difference.

World records set despite ban on high-tech suits.

Are humans or technology breaking Olympic records?

Creepy Weknowyourhouse.com scans your tweets to publish your address.

Bathroom break video: Some of the best LifeHacks ever.… Read more

Hello Internet. Eileen here, Supervising Producer for Always On. Molly is on vacation, so I'm filling in to give you a little background on this week's episode!

This week we get physical! Molly is in the best shape of her life and was inspired by her road test of both the Nike+ FuelBand and Fit Bit Ultra to enter her first half-marathon! She said to me, "I think we need to stay true to the extreme nature of the show. How about I sign up for a half-marathon?!?"

At first I thought she was crazy to … Read more

SEATTLE -- It was an unseasonably warm June evening, the kind of day locals rave about because they come so rarely. At 6 p.m., I hopped on my bike for an evening spin.

My heart-rate quickly raced up to 157 beats per minute as I picked up my pace to 14 miles per hour up a gradual rise in the road. At the same time, my blood-glucose level dropped to 62 milligrams per deciliter, low, but not dangerously so for a non-diabetic. All in all, pretty solid data, given that the night before I slept six hours and 21 minutes, waking for brief periods 21 times during the night.

Welcome to my cyborg life. Google has generated tons of press in recent days with its Project Glass, computerized glasses that lets users take pictures and find information. But it's hardly the only company pursuing wearable computing. And while Project Glass won't be commercially available for another two years at the earliest, there are plenty of companies selling devices that consumers can slip into and strap on to collect reams of data about their daily lives.

To get a glimpse of that future, I strapped on a bunch of those gadgets. Here's what I learned.… Read more

Get ready to get your game on. E3 has begun:

The Electronic Entertainment Expo, called E3 for short, has kicked off. It's the big video game conference of the year, and even though the show has just begun, it looks like this is the year of the second screen. Both the Wii U and the Xbox 360 are showing off ways to tie tablet screen interaction with what's on the television, creating a richer game and entertainment experience. You can catch all our continuing coverage of the show at cnet.com/e3.

Nintendo's press conference isn't … Read more

We have lift-off! It's a new era for social media, space exploration and... shoes?

Update: The SpaceX rocket launch was aborted at the last minute and rescheduled for Tuesday, May 22 at 3:44 a.m. Eastern.

Facebook ended its first publicly traded day right where it began: at $38 a share. CEO Mark Zuckerberg rang in the Nasdaq opening bell virtually from the Silicon Valley campus, and later, shares began trading at around $42 each. Facebook's bankers saved the IPO, keeping shares barely above $38. From this IPO, Facebook raised $16 billion. That's almost 10 times … Read more