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iPhone 4: What now?

When Apple holds its press conference regarding iPhone 4 on Friday, we will either get a lesson in publicity or a lesson in humility. The company is known for being great at one and not so great at the other. I'll let you guess which is which.

Consumer Reports dealt Apple a painful blow this week when the publication decided it could not recommend the iPhone 4 due to antenna and reception issues. We came up with the same results in our tests. This is not something Apple can be flippant about, but the company is in uncharted territory … Read more